Google ads and social media advertising are definitely great methods to generate sales from an online website, but harnessing the power of organic SEO will help to improve your long term sales performance. SEO, or Search Engine Optimization, is the goal of increasing organic traffic to your website. The objective of eCommerce SEO is to have your product page listed as the first natural result on Google’s top page. Engaging in Keyword Research Keyword research is the first step in every SEO strategy. Without doing this part, you won’t know which keywords to optimise for, and all your effort will be for nothing. Choose the tool that is most suited for you. Whatever tool you end up using, look for keywords with a lot of traffic and little competition. The term “high traffic” implies that these keywords are frequently searched for, while keyword competitiveness describes how difficult it is to rank for them. For example, no matter how many times you include “Apple” on your website, it’s pretty unlikely you are ever going to rank higher than the massive company. Writing Great Product Descriptions Managing SEO for an eCommerce website is considerably more complex than managing SEO for a physical store. Keywords can be utilized in long-form content to pique the interest of search engines, however there is less flexibility with eCommerce. Small product descriptions are the most important information on the page, therefore you’ll need to think outside the box in order to balance keywords and writing that is simple to understand. Go back and review the keywords you came up with in Step 3. Consider the search phrases your clients might use to locate specific goods and include them into your product descriptions. When it comes to eCommerce SEO, the low-hanging fruit is product descriptions. If you already
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