The fact that Google assesses website speed when determining search engine results pages (SERPs) has been known for some time. Despite this, certain webmasters and SEO experts do not consider it a critical aspect of the SEO strategy. And despite the fact that it’s been recognized for some time, many webmasters and SEO strategists still consider it to be a minor factor in their efforts.
Importance of First Impressions
They don’t want to wait for your site to load. They’ve come to you for answers or a product they require or desire. And now that we live in the new millennium, here’s a message for you: welcome to the new era.
So, while page speed is important for your SEO, it’s also critical for conversion rates and customer satisfaction. The threshold should be 2 seconds or less when sorting your site speed. Certainly, if it isn’t there within 3 seconds, potential consumers will click away to your competition if you don’t have a fast enough website.
Load Speed is More Important For Mobiles
Not just for Google’s Mobile index, but also for everyone else’s. Certainly, for your clients and users. Due to latency and memory capacity concerns, mobile devices don’t typically profit from such a quick connection like PCs do.
As a result, you must rapidly increase the speed of your website’s mobile version for this reason alone. Any mobile web designer will tell you that site performance is crucial.
How Load Speed Affects Rankings
A sluggish loading website will suffer from a lack of user interaction. Anything from higher bounce rates, decreased average time on page, and of course a failure to convert. And as Google (allegedly) considers user activity data as a search ranking factor, it could have an impact on your site’s rankings. As an illustration, this would subsequently influence the number of people who visit your website.
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