Google ads and social media advertising are definitely great methods to generate sales from an online website, but harnessing the power of organic SEO will help to improve your long term sales performance.
SEO, or Search Engine Optimization, is the goal of increasing organic traffic to your website. The objective of eCommerce SEO is to have your product page listed as the first natural result on Google’s top page.
Engaging in Keyword Research
Keyword research is the first step in every SEO strategy. Without doing this part, you won’t know which keywords to optimise for, and all your effort will be for nothing.
Choose the tool that is most suited for you. Whatever tool you end up using, look for keywords with a lot of traffic and little competition. The term “high traffic” implies that these keywords are frequently searched for, while keyword competitiveness describes how difficult it is to rank for them.
For example, no matter how many times you include “Apple” on your website, it’s pretty unlikely you are ever going to rank higher than the massive company.
Writing Great Product Descriptions
Managing SEO for an eCommerce website is considerably more complex than managing SEO for a physical store. Keywords can be utilized in long-form content to pique the interest of search engines, however there is less flexibility with eCommerce. Small product descriptions are the most important information on the page, therefore you’ll need to think outside the box in order to balance keywords and writing that is simple to understand.
Go back and review the keywords you came up with in Step 3. Consider the search phrases your clients might use to locate specific goods and include them into your product descriptions.
When it comes to eCommerce SEO, the low-hanging fruit is product descriptions. If you already know which keywords to use, product descriptions should be simple to produce. Simply keep them brief and straightforward, ensuring that they include the appropriate words when describing the goods.
Optimising Titles and Meta Descriptions
The content of your website that people read on Google results pages is the page titles and meta-descriptions. See above, where the page title is in red while the meta-description is in blue.
The use of page titles and meta-descriptions is an often overlooked SEO technique that adds a lot to your site’s ranking and CTR (click-through rate).
The use of page titles has a major impact on your site’s keyword positioning, with keywords in the title assigned greater weighting than other material. Meta-descriptions, on the other hand, do not contribute keywords and Google has stated that they have no effect on page ranking; nevertheless, they are still beneficial.
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