Competitive analysis is one of the most crucial elements in online marketing. It’s all about finding and analyzing your competitors, then adapting that information to come up with a strategy for outperforming them on search engines.
Recognise True Competitors
Before you start a keyword gap analysis or content gap analysis, you must first identify your adversary. This implies determining who your main competitors are from an SEO standpoint.
As we pointed out before, your SEO competitors may be distinct from the industry’s top players. These types fall into one of two categories:
- Ones that rank for the same keywords as you’re targeting
- The most common ones are those that rank for the greatest number of keywords in your niche.
Keyword Gap Analysis
What keywords do competitors rank for that I’m not? You might be attempting to build a list of keywords to target that you previously overlooked, but which you may achieve rankings for with a little effort. Alternatively, you could be looking for terms where you’re currently ranked lower than your competition – particularly if you’re only one or two positions behind them.
Backlink Analysis
Backlinks are a crucial component of SEO. As more high-quality sites link to your page, Google will consider your domain to be more reputable and may elevate you higher in the rankings as a result. Simultaneously, if you know who is linking to your competition, you can see how much link juice they’re receiving – and figure out what
Analyse Content
On every website, there are certain pages that are responsible for the majority of the site’s SEO work. It might be a product that has a lot of backlinks or a piece of content that is ranking highly in Google searches.
The objective is to learn what pages drive your competitors the most organic traffic and links, audit your content against theirs, create higher-quality content that better reflects your brand’s voice and message, then promote it to similar audiences and sites.
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