Getting your website to the top of Google is an art that many people misunderstand. And I can virtually promise that you’re wasting money and time if you don’t know how to attain results because, in most cases, it won’t.
The majority of searchers simply click on the first page’s results. They don’t even make it to the second page. What’s more, the fact that the result in first position on Google receives around 32% of all clicks is telling enough.
If you are on the top page of Google for certain keywords, you are more visible to those who are looking for it.
Visibility is also important because, as previously stated, when more people notice your business and website in search results (remember, the vast majority of them aren’t even clicking through to the second page), the greater their knowledge of it.
You will get nothing if you are buried on page two – or, worse! – of search engine results. When we examine the facts, what you will receive is about as useless as nothing.
When you appear on the first page for keywords with a high level of buyer intent, you can expect further interaction. Your organic traffic will grow, and you’ll receive more leads through your digital doors. It makes a difference whether or not you reach the top of the search engines.
When it comes to SEO, the definition of “spammy” has evolved. Back in the early days of SEO, you could create spammy material with keywords and still rank at the top. However, Google has refined its algorithm over time, taking into account site quality when determining a website’s rankings.
That’s why the search engines rank Google so highly. They know that when they enter a query into Google, the top SERP will most likely provide them with the information they need. That is why such a small number of them reach past page one of search engines.
What it implies for firms that appear on the first page is enhanced industry authority and the opportunity to earn trust from your website users before they click anywhere. They understand that Google has done all of the legwork necessary to eliminate spam and low-quality sites.
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