Keywords are important for SEO because they provide context to pages on the Internet. They allow crawlers, like Google’s search algorithm, to interpret what a page is about so that it can properly catalog and rank the information found in it.
A crawler cannot read text on a webpage without knowing what words they represent. Keywords help them do this by giving them labels for different objects, phrases, places etc. If keywords are not included in web pages then search engine results will be incomplete and useless which defeats the purpose of having an organized system for finding websites in the first place.
This is why keywords are important for SEO. Without them there would be no way for users to find relevant online content with ease. So when you’re creating content for your website, remember to include your target keywords so that you can improve your website’s search engine rankings.
SEO is important because it allows websites to be found more easily by users. When a user performs a search, they are looking for specific information and they want the best, most relevant results possible. If your website isn’t properly optimized for search engines, then it will be difficult for users to find you and you’ll likely miss out on potential customers or clients.