Mobile SEO is the process of improving your website and content in order to get a higher ranking in search engine results pages (SERPs) when people search on mobile devices. A mobile-friendly website is important for both SEO and customer trust. According to data, poor mobile service reduces sales by 52 percent.
Check if You’re Mobile Friendly
When you’re hiring a new employee, it’s important to evaluate how mobile-friendly your company is. You’ll want to assess how mobile-friendly your site is right now so that you can track your digital marketing initiatives. There are several tools on the market that can assist with this. Simply put, Google’s mobile-friendly test will tell you whether or not your site is mobile friendly. This tool also checks to see if your website is loading properly and flags any potential problems caused by blocked or redirected resources.
User Experience
The user experience begins with a responsive website design, which means your site will automatically adjust to the user’s device and screen size. However, there are additional components, such as menu layout and call-to-action elements, that all impact the user experience.
It’s time to lift the curtain and display all of your content. Google wants you to provide the same material on both your desktop and mobile websites. Bots should be able to crawl and index any text, image, or video content on a mobile site without issue. This implies that you should utilize picture alt tags, meta titles, meta descriptions, and meta tags in their entirety.
Voice search is a popular activity on mobile phones, therefore you must improve your mobile site for voice search as it grows. This implies revisiting your keyword strategy to focus on long-form keywords and questions instead of short-form ones.
Google made the official announcement that mobile sites are impacted by page speed. Page speed was already a ranking factor for desktop sites, so this is simply extending the concept to mobile. The faster, the better. Google recommends staying under 3 seconds when loading pages.
Summary
Mobile SEO is an absolute must for any company today. If you want your website to rank higher, attract more visitors, and increase conversions, you need to prioritize mobile SEO. Your website won’t get the traction it requires for online success if you don’t do mobile SEO.
SEO Mafia
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