Because they don’t contain any data or performance history, PPC campaigns generally take six months to complete. The best advertising statistics are available straight from your ad campaign. It takes time for your campaign to produce information, especially if you have a small audience.
The most effective campaigns have a solid foundation in place, with well-defined goals and business knowledge.
We cannot emphasize this enough: onboarding is critical to your AdWords campaign’s success.
Every ad, ad group, and campaign is custom-tailored to your audience at the outset of this study and “get to know you” phase. It’s the only way to get more click-throughs and a better ROI in the long run.
PPC stagnates if it is not maintained. However, you’ll be able to optimize only after you’ve accumulated enough information to make educated judgments. That’s what the early months of your campaign are for: visibility and data.
Test Ad Copy
The ad will not show immediately. Google reviews your advert carefully. Is it spammy or deceptive? What is the purpose of your message? Is there any questionable material in your advertisement? Is there any illegal content inside your ad? Is the ad logically connected to the keywords used in the campaign’s name, or is it irrelevant? Everything is determined by how Google aims to give consumers a fantastic experience.
The fact is that your AdWords campaign may take a few weeks to get off the ground. It all depends on your topic, keywords, and competition. Your PPC agency will notify you if your campaign’s performance is outside of typical parameters and will have a remedy ready to go.
Allow for onboarding. Your ad will be reviewed and authorized by Google. Not to mention the time and effort needed to measure and optimize your results over time.
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