One of the most important elements of any website design is how it will show up in search engine results. This is called SERPs (Search Engine Result Pages). From Adwords to Bing, to web searches, SERPs are all the same thing. There are many different factors that go into what shows up on a SERP; each one can be changed independently of the others, but some do directly affect other elements on the page, which an SEO Consultant Brisbane understands.
For example, using SEO Brisbane keywords throughout your site or article will help target specific topics that users may be searching for. If you write an article about “How to make French Toast” and use the word French multiple times in the headline and content, it’s likely you’ll see higher views than if you didn’t include the keyword at all. In the same vein, using images on your page can also help it rank higher in SERPs. If you’re including a recipe for French Toast on your website, adding a high-quality photo of the dish will help users see what they’re looking for and may lead to more clicks through to your site.
While not everything that appears in SERPs is under your control, there are still many things you can do to improve how your site appears and gives you an advantage over your competition. Take the time to learn about SERPs and how they work; it could mean a big difference in traffic and views for your website.