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What is SEO and how does it work? | SEO Brisbane

What is SEO Marketing?

The internet is an incredible tool to find anything and everything. But how does it work? SEO stands for Search Engine Optimization, which means that when you search online, your results are influenced by what people have searched before.

The more a site appears in the SERPs (Search Engine Results Pages), the higher its rank goes. That’s why we at SEO Brisbane we ensure our clients get their products and services seen by the most relevant people on any device, anywhere!

Why should you care about SEO marketing?

The 300 million people that use Google every day are a very attractive audience for marketers. Many marketers rely on SEO marketing to get their products in front of potential buyers, and with conversions rates as high as 15%, it has become one of the most powerful intent-based platforms available today. Nothing compares to its conversion rate compared to other platforms.

With the exponential growth of Google searches, people are relying on SEO marketing more than ever. Don’t miss out and get ahead with an SEO marketing strategy that allows you to take advantage of all these free organic search results.

What are the three major factors that affect your SEO rankings?

1.      Page Speed: It is now more important than ever to have a website that loads quickly. However, this has become increasingly difficult with Google’s new policies on page loading speed, as they are considering it in their search engine rankings and scores. This means you must ensure your SEO-friendly site can load within three seconds or risk losing customers.

2.      Secure and Accessible Website: An SEO ranking factor is a website element that affects your rank in search engine results. One of the most important elements to have right for your site/page are its URLs or web addresses, but it’s not as simple as having one with just any characters and numbers.

Google has bots (software) which crawl through websites looking at content such as images, metadata, etc., so we need our URLs to be easily accessible by these robots! Nobody wants a URL that is messy and difficult to understand – use Latin alphabets only when creating your URL address on all pages including home page

3.      Optimized Content: The most important search ranking factor is user experience. This holds true because it directly impacts the keywords used in Google searches, as we discussed when covering keyword research. In addition to impacting SEO Brisbane rankings, quality content also helps build your website’s reputation and authority within its niche (or industry).

When you publish new blog posts or article on a regular basis, it offers genuine value for readers. They will come back time after time – which means more and more traffic over longer periods of time!

SEO Brisbane: The Google Experts

SEO is a process that helps websites rank higher in search engines such as Google. This makes it easier for potential customers to find your site, which can lead to more sales and profits. SEO marketing is a vital aspect of any business’ online presence. This blog post discusses the basics, as well as three major factors affecting your ranking on search engines – content quality, backlinks from other reputable sources (such has ones with high domain authority), and meta tags.

If you want help making sure all of these aspects are optimized so your website ranks higher than ever before, call us today on 1300 404 777 or fill out our contact form here! We have over 10 years’ experience helping companies reach their goals through effective SEO strategies.