Dynamic search ads are one of Google Ads’ many weapons in your ever-growing arsenal of tools that you shouldn’t overlook. Simply because they assist supplement keyword campaigns for a higher return on investment. They also make it quick and easy to develop an ad campaign that allows merchants to target advertisements to multiple queries.
Whether you’re running your own Google AdWords management or working with an agency, now is the time to understand how dynamic search ads work and when to use them to increase your success.
Structure is the most essential optimisation measure you can take before even creating a DSA campaign – ironically, it comes before that. Examine your current text campaigns and see whether they’re in line with your business. Then ask yourself “Where could I make things better?”
Auto-targets live in ad groups, as DSA campaigns do. As a result, you need to organize your auto-targets so that they are in the most specific ad groups possible. Then think about what product categories you have and how fine-grained they are to figure out how your DSA campaigns can be organized further.
Negative keywords might be used to increase query coverage and improve the ad experience. As a result, it’s critical to include negative keywords in various DSA ad groups and campaigns in order to enhance where specific user queries are mapped in terms of campaigns and ad groups.
Mapping your queries can aid in the display of your DSAs based on the most relevant query, with the most relevant advertisement.
Check to see whether you’re bidding on the same search keywords as yourself. The last thing you want is to cannibalise your search campaigns until they don’t win any!
Another advantage of utilizing negative keywords is that you can make sure the low-converting items don’t gobble up all of the budget before the high-converting ones get a chance!
As a result, your description line may seem highly cluttered and difficult to read. Focus on improving your promotion and offer-focused content. You can do this by having the system generate customized headlines for you based on any current or upcoming promotions and offers in your description line.
So, as the user is drawn to the dynamically created tagline, test offers and value props in the description line.
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