A well-built website without links is like a pebble in the middle of an empty space. Sure, it is in its place and nothing can actually touch it or harm it, but who is going to find the damn thing in the first place? Exactly. Without links, your site doesn’t stand out enough for people to even care about what you’re trying to say.
And when no one cares , they won’t read your stuff. You won’t get any Google juice (backlinks that tell Google that you are important). Your bounce rate will be through the roof (the more people click away from your site, the higher chance Google sees your site as unimportant), and you’ll most likely lose rankings because of this. In order to rank high on SERPs, you need links. You need people to be talking about you and linking back to your site because that is one of the many factors Google looks at when ranking a website.
So, how do you go about getting all those juicy links? This is where link-building comes in. Link-building is the process of acquiring links from other websites. It can be done manually or through automated means, but the goal is always the same: to get more links pointing back to your site.
There are many reasons why link-building is so important for SEO, but here are just a few:
1. Links help you rank higher on SERPs.
As we mentioned before, links are one of the many factors that Google looks at when ranking a website. The more links you have, the higher chance you have of ranking higher on SERPs. This is because Google sees you as an authority on the topic and gives you more weight in its rankings.
2. Links help you get more traffic.
Links also help you get more traffic to your site. When people click on the link to your site from another website, they are directed to your page. And the more people who visit your page, the better it is for your SEO. You want to have a high bounce rate? No? Thought so.
3. Links help you build trust and credibility.
When other websites link to your site, it helps you build trust and credibility with your audience. They see that you are an authority on the topic and that you are worth listening to. This can help you convert more visitors into customers.
4. Links help you get more backlinks.
The more links you have, the more likely others are to link back to your site. This is known as link building or “building” your website’s backlink profile. When other websites link to yours, it tells Google that your site is important and that it should rank higher in its search results.