For many in the digital marketing industry, the epidemic was more of a speed bump than a total reset. Innovation and digitization were definitely important, but for many people, they were only speeding up something that had already been moving forward at an accelerated rate.
Digital marketing has already recognized how new trends, technological, economic, or behavioral advancements support digitalization. While others exist, consider three of the most important ones.
The Importance of Search Engine Optimization (SEO)
Most digital marketers will agree that SEO has seen substantial adjustments in the last several years. Most such debates will focus on Google, given its dominance in the search engine market. No search engine algorithm has remained unaltered over time, and no search engines have harmed SEO.
In a nutshell, SEO affects both startups and bigger companies. It’s a cost-effective, all-encompassing method to improve search engine results that is still popular. It aids in the creation of awareness and exposure, as well as lead generation and sales. The epidemic did nothing more than confirm the long-standing efficacy of SEO as a powerful instrument.
As well, digital marketing aids companies during the epidemic by reconsidering the increase in mobile devices. According to forecasts, there will be 3.8 billion smartphone users in 2021, which is an enormous number. This huge potential audience uses smartphones to browse the web, interact with businesses, and research goods and services.
Digital marketing, in reaction to this development, is shifting its efforts toward simpler website designs, more intuitive navigation, and faster loading speeds. Notably, these and similar mobile-friendly methods are also related with SEO. Search engines understand the new digital reality and place mobile friendliness high on their lists. Finally, such techniques also aid internet sites regardless of user device; all enterprises benefit from a superior user experience.
Finally, social media marketing has recently gained a lot of attention. According to studies, approximately 40% of the global population (about 3 billion people), or around one-third of the world’s population, currently use social media. This vast potential audience provides an endless supply of lucrative marketing possibilities for digital marketers.
This is a persistent trend. The majority of today’s customers are looking for ways to connect with businesses on social media. As a result, companies may more easily promote societal causes that consumers care about more than ever before. Finally, unprecedented two-way communication possibilities have proven to be extremely successful, as numerous business colossi have demonstrated. And, of course, the epidemic has incentivized greater online social media usage by digital marketers.
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