Ecom Brisbane

E-Commerce Keywords and Your Business Success with Brisbane SEO

Did you ever think you should give your site visitors comparisons of your product with those of your competitors, so they don’t need to leave your site for research? This is one of many SEO strategies that work to boost your sales.

Organic SEO Services in Brisbane isn’t one thing. In the world of e-commerce, it is a combined effort of all pieces of a business. You need to make yourself the best business for a customer to shop at, then you’ll be able to hit those top spots in the search.

Let’s say you are a store that sells outfits for pugs. You would be aiming to rank for a key term like “pug clothing”. In search results, Google offers a few ads, followed by the organic listings. Clicks, however, often go to organic results. In fact, ~95% of people don’t go past the first page, so let’s say “pug clothing” gets ~11,000 searches every month (on average), 35% of those clicks go to the first result and the top ranking for that keyword would get 3,850 clicks.

Even with a low conversion rate of 10%, that’s an extra 385 sales per month. And that is why e-commerce SEO matters! 

Ranking for multiple keywords

The example above is just one keyword, usually, you would try to rank for multiple keywords across multiple pages. This could mean thousands of extra sales per month due to just a little Brisbane SEO.

Keyword research is the first step and it is vital to engage SEO Brisbane experts like SEO Mafia to get this right. If you don’t, you run the risk of:

  1. Using target keywords that are too difficult to rank for
  2. Ranking for keywords that don’t get a lot of traffic

Your eCommerce keyword research is important to ensure you target keywords that are easy to rank for, have good search volume and high conversion rates.

Understand e-commerce buyer intent 

How far along someone is in their decision to buy is an important element in your strategy. Someone searching for “best laptop” is likely in the research phase. They are reading product reviews and comparing benefits. However, if they are searching “Apple MacBook”, they’re probably shopping for the best deal on that particular laptop and are ready to buy.

Buyer intent often correlates with the cost per click (CPC). The more people are willing to spend a keyword, the higher its conversion rate. Luckily, our team can do all of this for you and find the best options for your products and services. Speak to the experts at SEO Mafia today, we ensure the highest quality Organic SEO Services in Brisbane to help your products raise up the search and move off the shelves!

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