When it comes to online engagement with your audience, content is king.
Text content is your foundation and needs to be solid to inform your visitors of your purpose and service. It also plays a significant role to attract search engine algorithms to look for relevant websites.
However, video content is uprising as the number one tool for engaging users and improving e-commerce sales.
Reasons to use video content in all marketing strategies
Video content has many direct benefits in a marketing strategy that other content mediums cannot provide. Videos can often be far more persuasive with a far more interactive and engaging experience for the viewer. It also helps build trust with your audience as you can personalise your video to suit your business’s personality and values.
Video is also a great content medium for the millions of potential customers that use mobile devices, with social media and video streaming (Youtube) at their fingertips. The quick and easy viewing from smartphones and the ease of sharing between friends are significant factors in making video content a must in all marketing strategies to boost e-commerce sales.
e-Commerce product videos to help your e-commerce sales
Customers love to see what they buy before purchase. It gives them the extra confidence and assurance they need and that the product is worth their hard-earned dollars.
Close-up videos show the finer details and quality of a product, while demonstration videos show product functions and present the selling points leading to the e-commerce sales you need.
An overview of how the product can benefit the buyer is key to enticing a sale and perfect video content. You can explain the advantages of your product and why your audience should buy in a friendly and professional way that can sometimes get lost in text content.
Testimonials and Reviews
Using your audience to help e-commerce sales with video testimonials and reviews is an ingenious way to convince your customers in a cost-effective manner. Customers also like to hear from the public who have invested in the product or service as it gives them peace of mind.
A compelling video testimonial and review will have a happy customer describing what they liked about the product or service and the benefits. Video testimonial content is a widely accepted and utilised medium and one that will undoubtedly help your e-commerce sales.
A product video shows the product features, and a testimonial gives the customer perspective, while a product tutorial is a step by step explanation of how to use the product. The video demonstration is incredibly valuable to help customers use the product correctly or to help to troubleshoot when they have an issue.
A video tutorial helps e-commerce sales as the customer is confident that there is extensive support and visual instruction on how to use the product they are about to purchase.
Use video content to help your e-commerce product sales today!
Video content is an excellent way to help your e-commerce product sales and should be used in all digital marketing strategies. Don’t wait; let SEO Mafia help you with your video content today!