Search engine optimisation (SEO) is an effective way to attract potential customers to your website. However, it needs to be used the right way. There are roughly 3.5B searches on Google every day, so to generate organic traffic, you need to be on page one.
Read on to understand some important trends you can leverage in 2021 from the experts at SEO Mafia.
Core Web Vitals are now a Google ranking factor
- Visual Stability
These are now among Google’s ranking factors, so you need to pay close attention them to achieve a good ranking.
Google’s BERT algorithm
BERT(Bidirectional Encoder Representations from Transformers) uses machine learning and natural language processing to better understand searches. Google’s algorithm can now interpret intent – which is somewhat scary.
This means websites that have content-intent mismatches will suffer. So if your content is not satisfying user intent, BERT will ignore you.
Keyword research is vital
Just over half of Google searches (appx. 175 billion per month) end without a click. This is due to things like Google business listings, featured snippets, related questions, and more. You can now get the answers you need without having to click a result.
This makes it crucial to invest time in keyword research to actually drive traffic and sales for your business.
You can do this by finding long-tail and targeted keywords that match your user intent. Do your keyword research with patience to find keywords that generate revenue for you.
Google wants original content
Great content is still crucial in SEO and ranking, so authentic content is important. Unique content which hasn’t been published anywhere else is the key.
Your content must be authentic and useful while adding value.
The last one relates to the fact that 27% of the entire global population is currently using voice search on their mobile phones (according to Google). ComScore reports that more than half of smartphone users utilise voice search technology.
Voice search queries are long-tail and often quite specific. Your customers want niche answers to their questions on voice search. At that stage of the funnel, a customer is more likely to convert if they find what they are looking for, so voice search is a must in your SEO considerations.
SEO Mafia can help with all of this
If the above is sounding like jumble, or you simply do not have time to worry about it because you are running a business – we can help. Our expert Brisbane SEO team tick all of the boxes listed above as part of your SEO strategy to ensure you climb the search rankings. Let’s get started today!,