SEO Company Brisbane

The Importance of Long-Tail Keywords

Long-tail keywords are search queries made up of 3 or more words – the exact definition that Google uses for their AdWords keyword planner. Whenever I think about them, I like to break things down into two categories: those based on products/services you sell (or might want to), and those based on your target audience. For both cases, there is a huge opportunity to create content around these three+ word phrases – termed long-tail keywords – which will drive targeted traffic to your website.

For example, a plumber might target the keyword “toilet installation”, but it would be much more advantageous to target long-tail keywords like “toilet installation cost Brisbane”. This way, you’re not only targeting people who are actually interested in that service, but you’re also limiting your competition to those businesses who are targeting the same phrase.

When it comes to your target audience, finding and using long-tail keywords is a great way to zero in on their interests. For example, if you’re a pet store owner trying to attract more customers, you could create a blog post about the best dog food for huskies. However, it would be much more effective to target long-tail keywords like “best dog food for older dogs”, or even better is something like “how I chose the best dog food for my husky”. By targeting phrases like this, you place your content in front of a much more targeted audience and will get far better results (more traffic and conversions).

Building Signage Brisbane Window Decals Brisbane Signs Brisbane Reception Signage Brisbane Brisbane Signage Signage Signage Brisbane Signs Brisbane Brisbane Signs Window Signage Brisbane Signage Installation Brisbane Stickers Brisbane Printing Brisbane Branding Brisbane Sign Shop Brisbane Go Brand Shop Go To Print Printing Business Card Printing Sunshine Coast Signage Gold Coast Gold Coast Signage Signs Gold Coast Gold Coast Signs Window Signage Gold Coast Signage Installation Gold Coast Stickers Gold Coast Printing Gold Coast Branding Gold Coast Sign Shop Gold Coast Brisbane SEO SEO Brisbane SEO Agency Brisbane SEO Marketing Brisbane SEO Company Brisbane SEO Specialist SEO Services Brisbane Serach Engine Optimisation Brisbane Signage Sunshine Coast Sunshine Coast Signage Signs Sunshine Coast Sunshine Coast Signs Window Signage Sunshine Coast Signage Installation Sunshine Coast Stickers Sunshine Coast Printing Sunshine Coast Branding Sunshine Coast Sign Shop Sunshine Coast SEO Sunshine Coast Sunshine Coast SEO SEO Expert Sunshine Coast Local SEO Sunshine Coast Neon Signs Brisbane Illuminated Signage Neon Signs Gold Coast Custom Neon Signs Gold Coast Car Wraps Sunshine Coast Car Wraps Gold Coast LED Signs Brisbane Digital Signage Brisbane Signage Sunshine Coast Signs Sunshine Coast Signage Brisbane Brisbane Signage Window Signage Brisbane Signs in Brisbane Sign Shop Brisbane LED Business Signs Near Me Signage Signage Brisbane 4Business Group SEO Brisbane Digital Marketing Website Design Printing Brisbane Signage Brisbane