Google My Business (GMB) is your portal to guarantee that the most up-to-date information about your company appears when consumers search on Google. You may include a description of your location, opening hours, photographs, manage evaluations, and much more.
A GMB listing, unlike a regular business listing on Google My Business, does not replace your company’s website but rather complements it by providing it a public identity and presence via Google. The data about a company listed with Google My Business may be seen in Google Search and Maps.
Why GMB Is Important
Local SEO is a strategy for increasing sales from local consumers by developing relationships with them and getting your name out there. In fact, GMB has the most impact for businesses seeking local exposure. Local SEO focuses on search engine optimization in specific geographic locations with the goal of acquiring, servicing, and retaining customers.
When you build a new Google My Business profile and optimize it in a manner that gets you included on the local pack, you provide your organization a quick and simple method to interact with consumers who are most likely to buy from you: the locals!
A Google My Business account is essential for local SEO and gaining internet exposure because four out of five consumers use search and maps to research businesses in their neighborhood.
Increase Consumer Experience
When you create your Google My Business profile, you may include contact information like as your website address, phone number, opening hours, and even directions via Google Maps! All of this data is critical for potential clients in every part of the marketing funnel as they evaluate whether or not to buy from you.
As previously stated, your Google My Business account may include both your website address and place of business. This allows customers to quickly discover relevant information about you as well as a method for them to get directions to your physical location if they visit your website.
Furthermore, you may enhance your Google My Business profile to include goods and product categories.
All of which may be linked back to your website or phone number to place an order for pick-up or delivery from your shop! A Google My Business account is an excellent method to boost website traffic and footfall.
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