Technical SEO for business in 2021
Many Australian business owners are still doing it old school! However, over the last decade, traditional businesses have had to start coming to the party as the services and commerce world has moved online, especially since the COVID-19 global pandemic of 2020 has forced companies to review their classic advertising and marketing models.
For these traditional business loyalists, SEO, or search engine optimisation, may have seemed to appear overnight. The reality is, SEO has been essential for online marketing since it first came to prominence around 1997.
It may surprise you to know that SEO predates one of the internet’s most influential creations; the search engine Google. Interesting to note since one of the main applications of SEO in modern business is to optimise your position in the search results of the world’s most trusted and widely used search engine.
But what are the applications of SEO in contemporary business, and how is SEO positively or negatively affecting your Ecommerce in 2021? Read on to learn more.
For those who are new to the world of SEO, things can seem a little daunting; so here we will provide a brief explanation of what SEO is and how it affects your businesses online presence.
If this is the first you are reading about SEO, then these are the core basics you need to know.
Search engine optimisation
Search engines like Google and Bing are judging you! Don’t take it personally; they are judging everyone, and for a good reason. These companies are under the scrutiny of the most demanding clients of all; the population of the entire world.
These search engines want to keep those customers happy by ensuring that the most relevant, precise and trustworthy services and information are presented on their first page.
To achieve this, search engines (Google in particular) use artificial intelligence and algorithms to sort through massive amounts of data to select the most accurate, relevant and trustworthy information for a service or product seekers entered keywords. This data is also collected, and google releases public information that provides detailed lists of trending searches and the keywords used in relation to any given product, service, or topic.
These keywords and triggers can be utilised by advertising and marketing teams, like the one here at SEO Mafia, to help their clients websites and content get prioritised by these search engines and help get their clients business pages and online stores to the first page of the search results.
In an article in Forbes online magazine, it is estimated that more than 71% of people searching for goods and services online never search past the first page of a search engine’s results. That figure could be conservative at best.
The team here at SEO Mafia are experts in utilising this data to help your business get to that elusive first page.
Examples of how we achieve this include:
- SEO keyword research
- SEO content strategy
- Link building
- SEO backlinks building
- Google algorithm updates and more
If you would like to know more about our SEO Gold Coast services, contact one of our friendly consultants today to discuss how we can help increase your online business presence and traffic, and help your products and services stay on the front page in 2021.