If you have done any research into search engine optimisation, you may have come out more confused than when you went in.
This is a common thing: the more you delve into SEO, the more complex and fluid it seems to become. So what is the go with SEO in 2021? And what are some of the pitfalls of not keeping up with the current trends?
Read on to learn more about some of the SEO fundamentals.
The SEO lowdown
SEO stands for search engine optimisation. This is the process of taking steps to ensure you are optimising your online exposure by meeting specific criteria that search engines, like Google and Bing, use to prioritise high-quality search results.
The internet is chock full of information, services, products and solutions, many of which are dated, incorrect, incomplete or just fake contents. This would make finding valuable information, desired products and relevant services almost impossible without some checks and balances.
To ensure people searching for specific things online get the results they are looking for, search engines, notably Google, utilise artificial intelligence and computer algorithms to sort through the massive amounts of content to ensure the desired information reaches the user.
Put simply, these algorithms filter information and organise them based on how accurate, current, comprehensive and understandable relevant content is, and prioritises the content that meets the criteria most closely.
It does this by finding sites with relevant keywords that pertain to the most commonly entered searches. It also judges the quality of the information and, in a way, critiques the content, giving priority to higher-quality content.
Still, where there is a will, there is a way; and throughout SEO’s 20-plus years of history, many people have found ways to trick their way to the front page by manipulating these algorithms.
This has forced search engine companies to constantly evolve these search criteria and algorithms to ensure the quality of service is maintained in an ongoing attempt to keep the highest-quality of information at the forefront of their search results.
Because of this ever-evolving system of quality control, it is wise for businesses and organisations to have an effective SEO content strategy to ensure they are not getting left behind in the organic world of online advertising and marketing.
SEO mistakes to avoid in 2021
Because SEO is an ever-evolving system, businesses need to ensure that they are up-to-date with current SEO algorithm updates and changes.
Failure to do so can have your first-page position falling further behind in no time flat, costing your organic foot traffic and robbing you of potential business opportunities.
Here are some common SEO mistakes to avoid in 2021:
- Over-focusing on on-site SEO
- Poor quality page titles and meta descriptions
- Only focussing on satisfying algorithms
- Not updating URL structures when redesigning a site
- Not producing fresh, high-quality content
- Falling behind on SEO trends
- Not researching fresh keywords
- ‘Keyword stuffing’ and more
The best way to keep on top of your SEO without losing focus on business is to hire an SEO professional like the team here at SEO Mafia.
If you are not running an SEO business, then you have better things to do. Take some of the pressure off your workload, and consider investing in a dedicated team of SEO gurus to help you stay on top of your online presence while you get on with doing what you do best, running your enterprise.
Stay at the cutting edge of SEO with SEO Mafia
If you require a Gold Coast SEO specialist, contact the expert consultants here at SEO Mafia today.
We can help you stay on top of your online business presence and help drive your online traffic with an organic, targeted SEO content strategy. Contact us by phone or email, or send your enquiry via our online customer contact porthole.