There are many ways to convert potential customers into active customers, and it is about finding which approach works best for your business and the audience you wish to convert.
SEO Mafia believes a well-rounded approach is best; however, certain aspects may need more attention or are more beneficial than others, which we will capitalise on.
Content is the information delivered to customers to portray your business in the best light. Content can be displayed in many forms, from text and infographics to photos and videos, all of which the SEO Mafia can implement as a part of our content marketing strategy.
All content must be valuable, relevant, and consistent with your business values and purpose. If used correctly, content converts customers effectively and encourages a loyal and returning customer base.
Social Media Marketing
Social Media Marketing is becoming more important as the variety of social media networks expand. Social Media apps like Facebook, Twitter, Instagram, and LinkedIn are commonly used by businesses to reach a broader audience with the ease of sharing information, a great asset to build brand awareness.
Valuable social media marketing allows you to interact with your target audience directly and in a way that portrays your business personality. Whether it is a light-hearted post, a motivational meme, a behind the scenes video, or an engaging photo, a practical and straightforward social media post can draw viewers’ attention that seems forever connected.
Email marketing is the unsung hero of digital marketing strategies. Clearly not as trendy as social media, email is a trialled and tested marketing method that can and should be used by all businesses.
The benefit of email marketing is that emails tend to be viewed when your audience has time, meaning you have their uninterrupted attention. This is often one of the biggest challenges in the modern digital marketing world, getting the continuous attention of your audience.
An email may sit longer than a Facebook post, for example; however, when your customer is good and ready, they can still access and read what your business has to offer. Emails are here to stay and can be used wisely to help your business revenue tick along nicely.
Public Relations is a traditional method to engage with the public to promote your brand in the best possible way, and it has its purpose in digital marketing times. Businesses can maintain good public relations with social media story uploads, sharing media publications, carrying out competitions and using influencers to promote their brand.
An advantage of Public Relations is that expenses can be cancelled out by service and product giveaways rather than additional overheads that need further sales to cover.
Search Engine Optimisation (SEO)
Search Engine Optimisation is performed to boost website visibility in search engine result pages (SERPs) by attracting the attention of search engine algorithms. Professional SEO should include technical and creative aspects to climb the competitive SERPs and stand out amongst your competitors looking for the same audience.
SEO Mafia’s Search Engine Optimisation is extensive and leaves no stone unturned. We are confident of improving page rankings and desired traffic while increasing brand awareness and exposure.
Advertising is linked with marketing but should have its own strategy and budget to avoid confusion. Advertising is essentially paid promotion of your business and brand and can have tremendous results if done correctly and, in contrast, horrendous outcomes if done incorrectly.
Advertising is still considered a necessary form of creating a healthy audience and improving business revenue. SEO Mafia performs traditional methods like printing and signage for our clients and includes modern advertising techniques like running ads on Facebook and Google.