When traffic is directed to your website from a search engine, link or referral, your content must engage visitors to stay. Online business is ruthless, with many web pages fighting over the same target audiences; therefore, your content is your chance to impress. An ambitious yet professional SEO content strategy will often utilise various content to entertain the user’s attention whilst delivering the information on the service or product they require swiftly and effectively.
Online users love video content! The ease of sharing a video is a major reason for this and the ability to pass it onto a friend across many apps with just a press of a button. Videos are becoming a significant force within our SEO Gold Coast in attracting a broader audience.
Video content also brings identity to your brand that other forms may not be able to show. A video can be made to suit your business appeal and your target audience to connect on a deeper level. It can portray your business’s confidence and professionalism, or perhaps it needs to be more informative, or maybe a fun and enjoyable video is required to bring a smile.
Another critical reason video content should be a part of all SEO content strategies is that Google values its inclusion. Video content can help your PageRank, which inevitably will enhance your traffic and SEO results.
Video content examples:
- Product demonstration
- Live streams
- Behind the scenes
Text content gives your web page depth and value. When used correctly, text content is the foundation of your online business presence and can answer all concerns or questions that your audience wishes to know. When an SEO content strategy is executed with a holistic approach, text content is usually at the forefront of the plan and should be used in various ways.
Slab form text is dangerous as it can become unattractive, mundane and painful, especially if your visitors are short on time. When utilising text content creatively, you can not only explain many aspects of your business, including your purpose, story, objectives and services, but you can also do it in a variety of ways that make it exciting and captivating for your audience.
Text content is also where the most important SEO ingredients are found. Keywords! Keywords are what search engine algorithms look for within website content to assign a value of relevance to the query being searched. After SEO keyword research finds the best keyword for your business; it is in the web pages text content where it needs to be implemented. Obvious enough to be seen by an algorithm but subtle enough to not effort the flow and quality of the web page content.
Text content examples:
- Social media post
- Product and service descriptions
- Frequently asked questions – FAQs
- Product reviews
- Customer testimonials
- Mission statements
- Success stories
- Staff introductions
- About us/Company information