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Time is the essence, and on most occasion, your web page only has a precious moment to engage your visitor. Online users are not overly patient; therefore, if the answers they seek are not clear or the purchase method is complicated, you could potentially lose a sale as they can easily explore other options, a.k.a, your competitor’s web page. It can also damage your brand as the negative feedback of their online experience may be passed on or noted in a review or testimonial.
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