Frequently Asked Questions
SEO stands for Search Engine Optimisation.
For those who work in the computer or online industry, this acronym is self-explanatory. However, SEO Mafia understands that not all our clients are familiar with the tech lingo full of copious acronyms and words that many people would never use in everyday life. To explain the meaning of SEO, it’s best to break it down into two sections, search engine and optimisation.
What is a ‘search engine’?
A search engine is a software used to search the internet once a keyword or a phrase is entered. It uses algorithms to find web pages that have relevant content to the query. It browses through millions and millions of web pages in a matter of seconds and list results in order of importance and quality.
Examples of search engines:
- Microsoft Bing
- Duck Duck Go
What is ‘optimisation’?
Simply put, optimisation is perfecting a process. It requires putting practical methods in place to improve a situation to reach the best results. This can be done in so many ways depending on what needs to be optimised.
So what is ‘search engine optimisation’?
Search Engine Optimisation is improving a webpage to ensure it is at its optimum level to be seen by search engines. As search engines are the main director of online traffic, a web page needs to be optimised accordingly to be placed in the top results from an online search. A business with a quality SEO will see the benefits of increasing online traffic, which can boost sales and revenue.
SEO Gold Coast Specialist
A search engine optimisation can be self-implemented; however, considering it can be a significant factor with business success, using an SEO Gold Coast specialist is highly recommended. Not only do SEO Mafia understand the technical SEO practices, but they also can make an immediate impact by executing changes quickly and efficiently. Search engine optimisation methods change in complexity, and our SEO Gold Coast will know the best way to transform your web page to be the envy of your competitors.
Our SEO Gold Coast optimisation techniques:
- SEO keywords research
- SEO content strategy
- Link Building
- Internal links
- Clean URL’s
- SEO backlinks building
- Google algorithm updates
Our SEO Gold Coast Benefits
There are many benefits when you utilise our SEO Gold Coast services that will result in your business having great SEO results. One result is the increase of your brand exposure and awareness, which will lead to improved traffic. With our SEO Gold Coast at your service, we will also help with the quality of traffic, which will help your chances of a greater conversion rate.
Some important SEO results are:
- Improved user experience
- Engaging online content
- Competitive page ranking
- Easy to navigate web page
- Increased quality traffic
- Greater brand exposure
- Raised conversion rate
Let SEO Mafia get the SEO results you need
We are the best SEO Gold Coast, and we will deliver SEO results that will help make your business successful. With our help, you will have a solid online presence to make your business flourish and become appealing to the millions of search engine users looking for a company just like yours.
Our SEO Gold Coast use methods to produce SEO results that will improve your business online marketing strategy. Our technical SEO team will optimise your business webpage with a comprehensive and holistic approach. Our SEO Gold Coast undertakes thorough research, which leads us to understand what your online target audience requires. Whilst analysing this data helps us optimise your webpage to attract the quality traffic you need to improve your overall online presence.
We also investigate your business market and competitors to learn what works and what does not work, as it is crucial not to waste time in business. Making the correct decision and executing changes need to been done confidently and effectively.
Our SEO Gold Coast provides:
- Extensive research
- Target audience analysis
- Competitor investigation
- Long term planning
- First-class optimisation
Our SEO Gold Coast techniques
SEO Keyword Research
Keywords are essential for your web page to be rated by search engine’s when a user enters a query related to your business service. The search engines algorithm quickly scans the millions of web pages looking for these keywords, so the importance of selecting the correct words for your webpage cannot be underestimated. Our amazingly gifted Gold Coast SEO specialist knows how to find the best keywords for you.
Extensive SEO keyword research is needed to ensure we single out the best keyword to draw the audience your webpage deserves. Once we conclude the best keyword used in navigational, informational and transactional searches, we can apply them to your content. We do this seamlessly to ensure your content remains fluent and engaging and so your business is easily found by all search engines.
SEO Content Strategy
The SEO Mafia team know how to create the best SEO content strategy to surpass all your competitors on search engine page rankings. Our SEO Gold Coast specialists have all the technical SEO skills to implement an SEO content strategy that does not cut corners. We also look at how to make an immediate impact whilst focussing on long-term goals to get the finest SEO results for you.
With a mixture of information that we gather from our far-reaching analysis, we can create an SEO content strategy that will entice your target audience, improving your quantity and quality of traffic. The content also needs to hold viewers’ attention, and we have many effective ways to do this. Your content will be complete and appealing, using various mediums to portray your values and scope to your online audience, which will ensure the best chance of business success.
SEO Backlink Building
SEO Mafia puts countless hours into SEO backlink building to ensure we have the best connections for your business. High-quality link building can boost brand awareness to an audience that you may not otherwise have had. By adding a link to alternative web pages, you can attract traffic in another method other than search engine queries. This gives your business the best chance to obtain positive SEO results, and we are confident we are the best SEO Gold Coast that can do this.
Google has a monopoly on the search engine market. It is, without doubt, the most used search engine meaning that all search engine optimisation needs to largely focus on ensuring it is aligned to the Google algorithm. With an ever-evolving algorithm, the task to be seen by the tech giants is ongoing and needs a constant effort to ensure your business SEO results are the best they can be.
What is an algorithm?
The sequence of instructions to perform a task is an algorithm. The algorithm will continue until the desired outcome is reached. In the technology world, this is computer-driven, which means it is extensive and thorough. A search engine will continue its algorithm until all relatable results are found to a query.
What is the Google algorithm?
Being the search engine leader, with an estimated 70% of the market, Google’s algorithm is complex. They have many algorithms doing a unique task that gives results that are ranked in order of importance. This list allows the user to have the most relevant web pages to visit from the keyword or phrase they searched.
Google algorithms look for web page quality, query relevance and user experience as factors for deciding page ranking. It is essential to acknowledge all Google algorithm updates, and our SEO Gold Coast will adapt your SEO to suit.
How often do Google algorithm updates occur?
Google algorithms evolve as the company wishes to improve its service to users constantly. Therefore updates can occur whenever Google believe they have found a way to better search engine results. Generally, there a several core Google algorithm updates each year that tweaks the search process.
Other updates can be more specific, enhancing how a user can search or adapt to the way technology is being used. For example, the Mobile Updates in 2015 favoured mobile-friendly pages, and the Bert 2019 update was to improve query interpretation.
SEO Mafia knows Google SEO updates
Knowing when a Google algorithm update has been released, the purpose of the update, and when to make changes accordingly is our SEO Gold Coast craft. We have the best resources in the business to understand what Google is trying to achieve, and we are confident we will know how to adapt to ensure your SEO results don’t suffer.
Google algorithm updates can roll out over several days and sometimes need time to settle before changes need to be made. After all, millions of user are trialling a new algorithm without even knowing; even Google can’t guarantee a smooth drop.
It takes the professional SEO Gold Coast judgment to know when to act or whether changes need to be made at all. Not adapting quickly can see you drop down the page rankings, whilst modifying too quickly can be problematic. On some occasions, the Google algorithm update may suit your current SEO arrangement. Either way, our SEO Gold Coast will know what to do when the next Google algorithm update rolls out.
A search engine finds the relevant pages from a keyword or phrase and then ranks them in value for the user’s benefit. There are few key aspects the search engine algorithm looks for in web pages that allows them to separate the millions of sites available. Our SEO Gold Coast know precisely what they are and how to make sure your web page is seen.
Interpreting the search
The search engines put plentiful resources to ensure their algorithm understands the user’s query. Interpreting the keywords and phrases that have been entered is vital to find the most accurate results for the user. The user may be looking for a review of a service, information on a historical event, details of an experience or maybe the latest music video; there are endless options of what could be searched, and search engines need to interpret them correctly. To add to this challenge, at times, only a word or two is given to guide their exploration.
Relevant web page information
The search engine tries to match the web page information with the words or phrase being searched. With the help of keywords that have been inserted into web page content, they view millions of web pages looking for words that are the same or similar to those entered in their search engine. Once their search is complete, they rank the pages from most relevant, hoping the results answer the user’s question.
There are millions of websites, and keywords can be similar, making it difficult for a search engine to rank pages apart. This is when quality content is crucial. As technology improves, the algorithm improves with it, and the depth of its exploration is incredible. Search engines are now able to assess the content and make a judgement on its quality. This is done by looking for various mediums such as photos, audio, videos and text within a web page, factoring in the number and quality of SEO backlink building and the web page authoritativeness. This reinforces the need for a quality SEO content strategy that our SEO Gold Coast can provide.
Webpage ease of use
A significant factor is the ease of use for the user when deciding a web page ranking. Webpages that have slow responsiveness and have annoying lag is noted by search engines and can be detrimental to page rank. A webpage appearance is also important, with easy to read keywords, seamless use of interactive content and overall stress-free usability assessed by algorithms. Having a mobile-friendly web page is another factor that is non-negotiable for search engines considering the demand of smartphone and tablet users.
Search context, settings and safety
Knowing where the search is taking places is vital to finding results relevant to the city, state, country or region. It is not very beneficial to provide American results from a search being made in Australia. Search history can also help a search engine direct users to web pages that suit their needs and align with their interest. Online safety is also critical as search engines do not want to direct users to compromised sites that can negatively impact their brand.
Nearly three-quarters of people use online search engines as their preferred method to find a service, product or information. All industries need a strong online presence to ensure they are seen by all who need their assistance. Our SEO Gold Coast believe every business need to prioritise their SEO results for the benefit of their ongoing success and their clients.
Here are some industries that we believe get the best SEO results from our SEO Gold Coast.
Hospitality – bars, restaurants, cafes
A strong SEO that focuses on local visibility is vital for all in the hospitality industry. Society tends to search for reassurance and variety before visiting a local cafe, bar or restaurant. If your business is not amongst the first options shown in your town or city, then your competitors have the edge on you. Word of mouth is a trusted method; however, online reviews have taken over as the referral people listen to. Our SEO Gold Coast can set your web page to give all the crucial information to get people through your door.
Trades – home repairs, renovations, emergencies
When trades use our SEO Gold Coast, we provide them with a whole new audience that can lead to paying jobs they would not otherwise have. As the industry is often run on verbal referrals and brand reputation, many companies tend to ignore an online presence. However, once a trade implements our SEO Gold Coast services, they will draw local clients that may not be within trade circles but require their services.
Professional services – accountants, IT support, financial planners, lawyers
Using professional services is necessary for many; however, people rarely use them unless they do their due diligence beforehand. An informative SEO with positive client reviews, video testimonials and service summaries will encourage a potential client to use your services. When you use the best SEO Gold Coast, we bring professionalism to your web page, which brings confidence to those in need of your skills.
Online business – online shopping, photographers, journalist, artist
Online businesses need a strong online presence which our SEO Gold Coast can create. When moving away from a physical location, such as an office or shop, it is important not to lose your connection with your clients. The benefit of being online only is that your focus can be more specific, and you can use resources effectively in your SEO results. Your online marketing strategy through social media, mobile apps and internet websites give you a platform for success, and our SEO Gold Coast services can help you make this the best it can be.
Medical Practices – dentist, physician, general practitioners, therapist
Referrals and communal medical clinics have long been the usual means to find medical practitioners. However, with an expansion of alternative therapies and niche grouping, many medical practices are going it alone and need to make sure their online presence is optimum. Our SEO Gold Coast can transform your online web page to attract the clients you need to make your medical practice flourish.
The word a user types into a search engine when they have a query is referred to as the keyword and is what an algorithm uses to coordinate the millions of web pages it searches. It can be a singular word, known as a short-tail keyword, or a few words put together to make a long-tail keyword.
Using keywords in your SEO content strategy intelligently is vital as it is how search engines find your business. This will enhance your chances of a larger audience and better conversion rates. It is also important to incorporate keywords seamlessly not to affect your web page flow which is something our SEO Gold Coast is excellent at doing.
How is a keyword chosen?
The website owner, online marketers and SEO Gold Coast specialist can all choose keywords for a web page as long as they are relatable to the topic, product or service that the webpage provides and easily visible to the search engine algorithms. They are an integral part of SEO content strategies, so misleading keywords mustn’t be used to confuse or trick your audience, which could be detrimental to your business brand. Keyword stuffing is also not recommended as it can affect your content appeal. You only have users attention for a short period to engage them with quality, not confusing content.
Short-tail keywords vs long-tail keywords
Short-tail keywords are concise and straightforward, which a user often uses that at the beginning of an online search. It can be the topic they seek information about, the name of a service or a general word used as a starting point. Results from a short tail keyword, also known as a head keyword, may provide an answer immediately, shape the inquiry into a different direction or guide the user to find a more specific long-tail keyword.
Long-tail keywords are more detailed, which helps to find results that are more suitable to the query. When a long-tail keyword is used in a technical SEO, it allows customers with clear intent to be directed to your site when their search entry matches your long tail keyword. This can lead to enhanced conversion rates as the user has a precise interest in your service or product by doing a more specific keyword search.
Keyword research and implementation
Selecting the right short-tail and long-tail keywords for your web page can be the difference between your quantity and quality of traffic, leading to improved sales. If you have poor keywords, your business will struggle to attract the audience you need to be sustainable and prosperous. Undertaking extensive SEO keyword research is essential, and SEO Mafia is the best SEO Gold Coast to do this.
Our SEO Gold Coast specialist find the niche words to improve your SEO results which will improve your online visibility and page rank. It is necessary to eliminate useless keywords, find effective ones and implement them into your content effectively. This allows your SEO content to be engaging and exciting whilst also drawing the required audience needed to boost your revenue.
Keywords are critical to SEO results; therefore, using the best keywords for your website is crucial. If the keywords used in your SEO attract the wrong audience or provide poor traffic, your business will suffer. This can often happen when there is a lack of understanding of how your target audience searches for a service or product.
Poor keywords can also be detrimental to your online content. Using awkward keywords can change the appeal and vibe of your web pages as it can cause it to be awkward and make for an uncomfortable user experience. The challenge is to find a keyword that summarises your business and attracts desired traffic, and we are confident our SEO Gold Coast can do this efficiently and effectively.
Our SEO keyword research process:
Writing down all the potential keywords that we can use when we carry out our SEO Gold Coast services is the first basic step of our SEO keyword research. By understanding your business values and scope, we can create options that we think summarises your business and effectively utilise them in our SEO content strategy.
Our SEO Gold Coast uses keyword research tools to analyse all keyword options that have been listed. This SEO keyword research tool accumulates data that portray the effectiveness of the keyword and allows us to refine our list. We can remove any keywords that have little benefit to your business, play with keywords to make them stronger and reinforce keywords that provide positive results. The SEO keyword research tool can also suggest keywords that we may not have thought of previously.
Understanding the market
Understanding how your target audience searches for your services or product is crucial to know if your keyword is suitable. Knowing how your audience will help us create the short-tail and long-tail keyword that will direct them to your web page before your competitors.
Testing the keywords is essential to assess their effectiveness. Our SEO Gold Coats run extensive testing on all keywords to ensure their function by utilising our technical SEO expertise. The keywords are tested across many search engines to give conclusive results and to know that we have provided your business with the best keyword possible. Once we have found the idyllic short tail and long-tail keywords for your business, we can then get to work and implement them wisely into your webpage content.
Using keywords in your SEO content needs to be done intelligently and seamlessly to ensure your SEO content strategy remains strong and the content is engaging. Our SEO Gold Coast specialists are the best in the business in applying keywords in a method that keeps content genuine and authentic. However, we also know how to use them to get the attention of the many search engine algorithms that are scanning the internet, as it is these search engines that play a massive part in your SEO results by directing traffic your way.
SEO content is the information displayed on your web page that is used to attract, inform and engage your visitors. With interesting and effective SEO content, you can entice a sale of your product or service. Our SEO Gold Coast understands the importance of a strong SEO content strategy for your business SEO results. We also believe your content should evolve as your business objectives evolve.
SEO content needs to be comprehensive to portray your business in the best possible way and give your online visitors a complete understanding of who you are and what product or service you offer. A strong SEO content strategy should enable your business to be easily found and win over your audience to result in a competitive conversion rate.
SEO Gold Coast and your website content
Having factual and informative information is pivotal to the message you send to your audience. When our SEO Gold coast works for you, we ensure the content portrays a deep understanding of your business brand identity and the many ways your services can benefit your web page visitor. The information must also be entertaining and give your visitors a pleasant experience to return to your web page and tell others about your business.
SEO mafia focuses on bringing context to your content, so it has a clear purpose. Emphasising where you are located, when your services are available, and what your business offers are significant factors that can be missed when other SEO Gold Coast agencies are too caught up on quick gimmicks and tricks. Explaining your business operation is a primary focus when we plan your SEO content strategy.
There are many ways to view web pages, and depending on the audience, there may be a medium that suits your business more so. Our comprehensive SEO ensures that your website is appealing across all mediums whilst adding some key content ingredients to enhance your SEO results for the most significant impact.
For example, a hospitality business would need a strong mobile presence to attract customers that are using their smartphones to find a cafe, restaurant, or bar close by or that offers a particular service. In contrast, people looking to shop online may find it easier to do so from a desktop, laptop, or tablet, meaning a slightly different SEO content strategy is necessary. And with a growing social media audience and the many apps that come with it, content needs to be as flexible yet concise as possible, which is why our SEO Gold Coast services are required to elevate your business brand.
How we display your content is a major factor in our SEO content strategy. Utilising all forms of content allows for an interactive and fun web page experience for your visitors. The words we use need to be well thought of to be informative but not dull. We can also transform data from being academic to eye-catching by utilising infographics. Photos help us give visual examples to back up your product or service quality, whilst videos can provide a more profound explanation which gives the users a whole new appreciation of your business.
SEO Mafia believes that planning is essential to prevent poor performance, and this is why we are the best SEO Gold Coast for you. Our SEO content strategy for your business will ensure your web page is continuously evolving to attract as much traffic as possible for great SEO results.
As SEO content plays a massive role in your business awareness, we guarantee comprehensive planning and strategising when you use our SEO Gold Coast services. Our short term and long term SEO Gold Coast goals will align with your business objectives to help you boost your brand and revenue.
What we look for in an SEO content strategy
Your content objective
To describe the business objectives and inform the product or service offered engagingly and excitingly. The content must answer a question, entice sales, give direction and complete a task. Our SEO Gold Coast will have a clear and concise method of doing this to ensure your business’s best portrayal.
Your content targeted audience
Your audience will differ depending on your business purpose; therefore, SEO content strategies differ. Some businesses may have a certain niche audience that they need to satisfy and find the best methods to keep them entertained and interested. In contrast, other companies need to be incredibly broad to have a net cast far and wide. Knowing what audience we need to cater for is hugely important for our SEO results. For example, a website to change a tire may need text, graphics, audio and visual content to be understood by all demographics. In contrast, content for a website for a younger audience may need to focus on social media and blogs.
Distribute your content
Knowing how to distribute content best is critical to ensure it gets as much traction as possible. Our SEO Gold Coast know how to make your SEO content strategy shine bright for all search engine algorithms to see to improve your page rank. We also have many other approaches to distribute your business brand and content, such as email outreach, social media post, quality backlinks and influencers.
Choosing your content form
Selecting the best form to best display your content can change the way your company is perceived and understood. An informative text piece is best used to connect with your web page visitors on various topics, while photos and audio bring a visual and interactive appeal to your website. There are also virtual and augmented reality forms that we can use for that high tech edge on your competitors.
Align ideas with your brand
Your brand is your business identity, so we understand that it is important to align our ideas to meet your business values and objectives because, at the end of the day, it is your web page, and we are working for you. Our SEO Gold Coast will find the right avenues to discover new and attractive ideas and then add them to our SEO content strategy. Finding new mediums, using a range of content and discovering new target audiences are ideas that we can combine with your brand to boost your SEO results.
Why should I use SEO Gold Coast services?
We are the best SEO Gold Coast, and our SEO Gold Coast services will improve your online marketing strategy to gain positive outcomes. We will enhance your online presence and brand awareness which will benefit your business results. Our Gold Coast SEO creates a positive online experience by using a mix of content forms to engage your website visitor’s interest, holding them long enough to lead to an online purchase.
Use the best SEO Gold Coast services
When you compare the marketing strategy budget in previous decades to current methods, it is clear that the internet has allowed marketing to be more cost-efficient. As the internet is easily accessible to millions of potential customers, it makes sense that it is the best place to invest money to spread your brand awareness to attract an audience. When using our SEO Gold Coast, your money will go to good use as we are confident we can return your trust with improved SEO results leading to a boost in revenue.
Local search optimisation
Our SEO Gold Coast services acknowledge that a solid local presence is critical for so many businesses as that is their target audience. We ensure we implement this in our technical SEO Gold Coast by adding businesses to Google Local Business Listing and analysing the local market extensively.
Improve Google directed traffic
Google is the boss of all search engines, and it is crucial to have all web pages optimised to their algorithms. Our SEO Gold Coast specialists have trusted sources and expertise to keep your web page in line with all Google SEO updates. We also have the confidence to use the best keywords to suit Google algorithms updates to improve your Google directed traffic.
Enhance brand image and growth
Your online brand image needs to grow as your business grows continuously. SEO Mafia understands the importance of a proactive and progressive SEO content strategy that focuses on both short term impacts and long term goals. We have a strong focus on ensuring your brand grows to appeal to all those you hope to attract and bring in enough revenue to succeed.
Our SEO Gold Coast can convert web pages to be mobile friendly to ensure your business is not disadvantaged. As many users are connected via smartphones and tablets rather than laptops or desktops, a web page SEO must be functional across all mediums and devices. SEO Mafia understands that unresponsive pages and messy formats can affect user experience, and we are confident we can help you get SEO results on mobile devices.
Adding video content
Knowing how to add video content effectively to a website is crucial, considering that video is a highly advantageous content form. Our SEO Gold Coast can do this professionally and effectively. Videos are easily shared, which mean they are a great way to enhance your traffic to a new spread of viewers. Customers also enjoy the ease of video content with its self-explanatory and interactive input. Video testimonials are also a good way of adding value to your product or service from happy customer recommendations.